Make fewer mistakes.
Instantly check how a feature, campaign, or design lands.
AI to understand humans. Feedback and insight on ideas instantly.
Transform every decision with human-centred customer simulation.
Accurate, affordable feedback from a panel based 1:1 on real customers, operating at AI speed and scale. Ask unlimited questions. Test unlimited ideas. All for a fraction of the cost, risk, and time of traditional research.
Video transcript: How does Dilog work? It begins with a single decision. Your team has two versions of a new campaign and a board meeting at 9am. Which one will land with your customers? Normally, finding out means weeks of recruiting, scheduling, and waiting. With Dilog, you simply ask. Every Dilog panel starts with real people. We interview your actual customers in depth for two to three hours each. From those conversations, we build Anonymised Reflective Profiles. Digital versions of your customers that think, feel, and decide the way they do. Not statistical averages. Not synthetic guesswork. Now your whole team can put a question to the panel at any hour. Test copy, campaigns, designs, and product ideas and get answers in seconds, not weeks. And you learn not just what customers choose, but why. Their motivations, hesitations, and decision drivers. With every answer traceable to what real people said. Every quarter, we check back in with the people behind the panel. So it keeps evolving. Traditional studies expire. Dilog panels compound. Interview, profile, ask, evolve. That is how Dilog works. Customer insight on demand.
- 86% match with real responses
- Bespoke company panel creation
- 24/7 no scheduling required
Getting customer feedback shouldn’t be this complicated.
When production is no longer a bottleneck, taste and customer input are more important than ever.
Fast and effective creation and iteration.
Discover customer drivers.
Faster time-to-money.
Validate inexpensively and quickly.
What we deliver
A private panel of digital versions of your actual customers.
Available to your entire team, 24 hours a day, at a fraction of the cost of traditional research.
Real
Built from in-depth interviews with your real customers — every answer traceable to what they actually said.
Accurate
86%+ accuracy benchmarked against direct human responses. Continually updated for validation and depth.
Always On
No scheduling, no incentives, no waiting. Ask at 11pm before a 9am board presentation. Get answers instantly.
Testing is expensive…
MethodCost (AUD)Time to results
Ad Pre-testing$2,000–$20,000 per experiment2–4 weeks
Survey Panels$2,000–$18,000 per study1–3 weeks
Focus Groups$15,000–$80,000 per study4–6 weeks
Unless it’s powered by AI, calibrated on real people.
MethodCost (AUD)Time to results
Dilog panel$50/monthminutes…
All prices in AUD. Dilog price is the Starter plan, inc GST.
Built from 2–3 hour in-depth interviews with your customers, not statistical averages.
Continually validated and evolving.
Why it works
Traditional studies expire. Customer panels compound.
Dilog starts with real interviews, then preserves the decision logic as reusable profiles. Your team keeps asking new questions without waiting for another recruit cycle.
One-off research
- Weeks pass before the team sees a useful readout.
- Follow-up questions trigger another round of planning.
- Context gets trapped in decks, transcripts, and workshop notes.
Dilog panels
- Ask follow-up questions while the decision is still live.
- Compare responses by segment, driver, and confidence.
- Keep answers tied to interview evidence and validation notes.
Options for Individuals or Organisations
Individual
Start today, on your own
Instant access to a generic pool of ARPs — real, interview-built customer profiles you can query the moment you sign up. This is a general panel of a cross section of Australians interviewed, and there is no context specific background for your company or business area, so responses will be generalised on area detail. Start asking your questions in minutes. Nothing to wait for, and no setup costs.
Try for FreeOrganisational
A panel built from your own customers
We interview your real customers and build a bespoke panel for your company, with all the context about your vertical and your business and competition. This panel comes with higher specificity, ongoing support, and quarterly updates that compound knowledge over time. The initial interviews take some time, with a multi-week setup comparable to a medium-to-large in-person research study.
Organisational pricingWhy not just ask ChatGPT or Claude?
with an LLM alone
You revert to the statistical mean. No depth per individual, no interview-grounded fidelity. It is the average of everyone, so it's the opinion of no one in particular. Using an LLM can be useful for drafting, but insufficient for understanding actual customers and the "why" behind the choice.
with Dilog
Our ARPs are built from hundreds of hours of real, long-form interviews with your specific customers. This captures the depth, the contradictions, the irrational loyalties and surprising deal-breakers that only emerge in conversation. All present, preserved, and queryable.
LLMs are optimised for rational reasoning rather than modelling realistic, biased human decision-making.
why dilog?
Delivers the why, not just the what, uncovering motivations, hesitations, and decision drivers.
Reduce the real and opportunity cost of being wrong. Test on any decision, validate faster and launch better.
Each panel grows more valuable over time; an asset that learns, not a service that resets.
Security and privacy are built in
We never train on your data
We share your questions with LLMs, but anything submitted is never used to train models.
Your conversations are secure
All interactions remain within your panel are protected and only available to your organisation
Dilog panels have none of your customer data
Dilog panels are created directly from interviews, not requiring any organisational customer data to function
Top security standards
Anonymisation as default. Enterprise security at all touch points.
See it in action
Bring one live decision.
The best demo starts with a real product question. We'll show how a panel reasons through it, and how further conversation can improve iteration speed. Discover what your customers really think: without a survey, a waiting room, or a guessing game.
- Real customer reasoning, delivered in minutes
- Session tailored to your decision and your industry
- No prep required; one question is enough
- Meet the team, see a live panel in action